Clariti, a supplier of permitting and licensing tools to public agencies, has rebranded Camino’s permitting offering as Clariti Launch. Camino’s development guide has become Clariti Guide.
The move comes more than a year after Canada-based Clariti, founded in 2008, bought Camino, which launched in 2015 and was based in the U.S.
The rebranding is among the latest in the gov tech space, where investment and the rise of mobile, digital and cloud services among state and local agencies keeps fueling acquisitions and subsequent rebrandings and integrations.
“The product is not changing, and the tools for support are not changing,” Jeremy Bosch, Clariti’s vice president of marketing, told Government Technology. “We want to be as cohesive as possible.”
The rebranding, he said, came after post-acquisition visits by Clariti executives with customers, and the feedback that came from that process.
Neither the acquisition nor the rebrand signals that Clariti has plans to grow beyond its lanes, so to speak: Bosch touted the company’s ability to offer specialized services in a meaty part of gov tech — permitting and licensing — rather than spreading out to other areas relatively foreign to that mission.
“We are protective of the customer experience,” he said. “That will be our ticket to growth.”
In June, Clariti raised $10 million from CIBC Innovation Banking, which followed an $18 million funding round from Vistara Growth. Part of that capital has gone toward the Camino integration.
