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Tyler Technologies Names New CMO, Other C-Suite Appointments

The Texas-based government technology behemoth has appointed and promoted several new executives in recent days. The moves reflect how the company is growing and larger trends in the industry.

Closeup of a person typing on a laptop.
The corporate personnel list at government technology provider Tyler Technologies has undergone some significant revision this first week of 2025.

The changes involve such duties as marketing and legal, and reflect larger trends in the industry.

“These announcements mark milestones for some and, together, reflect our commitment to the long-term growth of our business and our people as we focus on continuous innovation and collaboration to best serve our Tyler clients and team members,” said Lynn Moore, president and CEO, in a statement.

Arik Flanders has taken over as chief marketing officer.

He started at Tyler in autumn 2023 as vice president of Marketing Shared Services. During the previous 14 years at tech giant Texas Instruments, his duties included “progressively responsible global management roles” for such areas as digital marketing, analytics and e-commerce, according to a statement.

Flanders replaces Samantha Crosby, who is retiring after joining Tyler in 2008. The company credits her with launching Tyler’s “unified brand strategy,” among other work vital to the company’s growth over the past 15 years.

Tyler has also promoted Abby Diaz to the new position of chief administrative officer.

She was the company’s chief legal officer. She will keep supervising the legal team while also taking on such work as internal audits, data privacy and corporate communications, governance and responsibility. She will remain as the corporate secretary.

“This transition strengthens alignment across these critical functions, supporting Tyler’s long-term growth and enabling an integrated approach to governance, compliance and communications,” is how the company described the move in the statement.

Bill Van Asselt, meanwhile, now becomes Tyler’s chief legal officer.

He came to the company via its blockbuster acquisition of state government software seller NIC in 2021, working at that company for about 11 years, including as its general counsel. Prior to this promotion he was deputy chief legal officer.

Tyler now has its first chief client officer, too.

That job goes to Andrew Kahl, who is “responsible for overseeing and continuing to enhance the experience of Tyler’s thousands of public sector clients from more than 13,000 locations,” according to a statement.

Kahl brings to Tyler his experience as CEO and board member of BackBox Software, which focuses on network security automation. At his previous job, he “transitioned the go-to-market motion from a perpetual to a subscription revenue model.”

Subscriptions are a main focus for Tyler and other gov tech firms. In the third quarter of 2024, the company reported a 12 percent year-over-year increase in recurring revenues from subscriptions and maintenance.

Right before the holidays, Tyler also announced another appointment: Russell Gainford as chief cloud officer. He was previously senior vice president of cloud strategy and operations, among other jobs. The promotion comes as more public agencies move to the cloud, an effort that has proven lucrative for Tyler and other gov tech suppliers.