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Urban SDK Offers a Deeper View of Traffic Danger Spots

The traffic management firm has released a new "Collision Index" designed to give police, public works and road planners better data about where accidents happen and how to fix those problems.

A traffic sign in Arlington, Virginia, that says, "Don't hit the car in front of you."
In the six weeks before the sign went up, there were five accidents at the intersection. In the 10 weeks after, there was one.
@CruiseInDeCarr
As much of the country deals with snowy, icy, slick roads, a new tool from Urban SDK is helping public works and police better understand the most dangerous driving areas in their communities.

The Florida-based supplier of traffic management technology has released what it calls its Collision Index.

Described as the “latest data layer” for the company’s platform, the index helps local officials monitor roads and locate the “most dangerous locations,” according to a statement.

That information can lead to more law enforcement attention for those spots and eventual improvements, according to Justin Dennis, co-founder and COO.

For instance, the data from this tool can help public works departments craft maps of dangerous roadways that the public can use, and help planning officials decide which road projects to fund — a data-heavy process that typically involves some form of public comment or consultation.

Improvements could include such features as lights or elevated crosswalks, Dennis told Government Technology.

“It’s just more layer for being precise on traffic management,” he said.

More than 165 cities already are using the Collision Index, he said.

The tool uses such data as traffic volume, a five-year view of fatal crashes, speeding, and roadway and neighborhood characteristics to analyze streets and determine areas of concern. Users can compare traffic trends before and after enforcement or improvements.

The index assigns ratings to particular road segments, further helping officials gain a deeper view of traffic safety issues.
Thad Rueter writes about the business of government technology. He covered local and state governments for newspapers in the Chicago area and Florida, as well as e-commerce, digital payments and related topics for various publications. He lives in Wisconsin.
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