It's a modest start to a program that its backers hope will eventually go statewide. It's meant to narrow both the achievement gap and digital divide between low-income students and their more affluent peers.
"As a former elementary school principal, I've seen firsthand how far too many of our children start school behind," said Chloe Wiley, initiatives manager with Blue Cross Blue Shield of Louisiana Foundation and the founder of a charter school in Baton Rouge.
Wiley's foundation is providing $100,000 to the initiative known as HomeStart, which represents half its initial budget. The remaining $100,000 is coming from the East Baton Rouge Parish Housing Authority, which has lined up the participating families, Capital One and the Louisiana Bureau of Minority Health Access.
The money will pay for help for as many as 100 families over a two-year period. It's aimed at families with infants to 4-year-olds who are not already enrolled in preschool.
Nearly half of three and four-year-olds in Louisiana, or about 62,000 children, are not in a nursery or preschool children, and more than half of these children come from lower-income families, according to a U.S. Census survey.
Rudy Macklin, executive director of the Bureau of Minority Health Access, an arm of the state Department of Health, said his office works with children living in poverty across Louisiana and HomeStart has the potential to be a big help.
"This program would be the one to lift them out of their situations," said Macklin, speaking at a press conference last week.
Roughly a quarter of Louisiana children live in households that fall below the federal poverty line. Another 30% live in households above the poverty line but with incomes still below what the United Way considers the minimum to meet the family's basic needs.
Early literacy in Louisiana has become a matter of fresh urgency. A recent report found 60% of public school kindergartners last fall who took a screening test were below grade level when it came to their awareness of phonemes, distinct units of sound that distinguish one word from another. That's 10 percentage points worse than in fall 2018.
Understanding phonemes is key to learning how to read.
Third-graders who took this same screener last fall showed they were still having trouble reading. About half were below grade level when it came to demonstrating that they can comprehend what they were reading. That's also a decline of about 10 percentage points compared with two years before.
HomeStart seeks to help remedy that.
It's being driven by a two-year-old old nonprofit called Baton Rouge Early Childhood Education Collaborative. Former state Rep. Pat Smith is its executive director and Dan Chavis, who founded Allied Health Vocational School as well as a home health agency, is its chief operating officer.
HomeStart is something of a throwback to educational programs of the past — but married to a modern focus on technology. Theta Williams, who works as a consultant and a community liaison for the collaborative, said much of what HomeStart is doing is building on educational work of yesteryear.
"Several expressions came to mind," Williams said. "One is, 'Nothing is new under the sun.' Another is 'What goes around, comes around."
Williams is a retired Baton Rouge educator who spent her career working with children living in poverty. She brought school to the home, particularly for preschoolers in the city's public housing projects. One well-known initiative from those days was "Gus The Bus."
"We had buses that had been gutted and outfitted into classrooms," Williams said. "We took teachers and [paraprofessionals] into the development, and the children and their parents came aboard. We had lessons for the children and we had educational activities for the parents."
Williams also supervised the HIPPY program, short for Home Instruction for Parents and Preschool Youngsters, which offers 3- to 5-year-olds access to at-home instruction. While it no longer operates in East Baton Rouge, HIPPY continues work in Pointe Coupee and St. Helena parishes.
HomeStart is making use of yet another well-known home visitation program called Parent Child Plus, based in Mineola, N.Y., near New York City. It operates in 15 states and six countries, but not currently in Louisiana. Parent Child Plus offers participating families twice-a-week home visits.
HomeStart plans to start its effort with virtual home visits until the coronavirus pandemic eases.
While much of the early childhood world has historically been skeptical of computer use among young children, HomeStart embraces technology. It's also a sign of the times, thanks to the pandemic.
"There is a wealth of both information and programming available for early childhood education and wellbeing, much of which is available on the internet," said Executive Director Smith. "Our objective is to teach parents and caregivers how to access that information to help their children stay healthy and start learning at an early age."
Examples of such programming are LPB's Bright by Text and East Baton Rouge Parish Library's Literacy Text. Both involve text messages sent to parents and caregivers. Bright-by Text messages are filled with tips, information and resources from childhood experts. Literacy Text's messages include daily activities aimed at building the habit of reading in the home.
The Louisiana Federation of Teachers is also providing books and educational toys to participating families.
HomeStart, focused as it is on preschoolers, is meant to complement another initiative the parish Housing Authority is involved in with the parish school system that centers around school-age children. That initiative ensures that the nearly 700 school system students living in public housing, as well another 4,400 families in subsidized housing, have computers and strong internet connections.
That's especially crucial as the pandemic has forced many students to learn at home.
"This all dovetails into a larger, comprehensive effort," said J. Wesley Daniels, the housing authority's chief executive officer.
Even with a huge ramp-up in home internet service in Louisiana since the pandemic, more than 10% of households with school-age children still can't count on regular internet access at home for their education and a slightly higher percentage don't have a computer or digital device available, according to Census survey data.
Dan Borné, chairman of Blue Cross Blue Shield's charitable foundation, said he's looking forward to seeing how HomeStart develops.
"We want to learn what you do right," Borné said. "We also want to learn what your challenges are because if we can grow this effort here, we will replicate it in other towns and cities in the state."
(c)2021 The Advocate, Baton Rouge, La. Distributed by Tribune Content Agency, LLC.