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Report: AI Is Getting Better at Creating Educational Content

Nearly 70 percent of 300 survey respondents said they were more interested in the quality of educational content than whether or not it was created by AI, a possible sign that skepticism about AI is waning.

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A new reportfrom Rask AI, a company whose technology translates video content into different languages, suggests that AI-generated content can now engage audiences as effectively as human-generated content.

According to the study, which surveyed over 300 of its users to gauge their responses to AI and human-generated content, AI is getting better at creating educational content with “accessibility and personalization” in mind. While audiences were still skeptical of AI-generated content, the report said, 13 percent of respondents showed “great enthusiasm” for AI after watching AI-generated videos and expressed more interest in learning about the emerging technology. The report also suggested that fear of AI is decreasing generally, with nearly 70 percent of respondents saying they were more concerned with the quality of the content than how it was created.

In addition to the survey’s findings, the report also included insights from 30 AI experts and research published between 2021 and 2023 about the growth of the e-learning market, with a focus on AI ed-tech tools and AI-generated content. Among other notable findings, the report cited research from Global Market Insights, which forecasted in 2022 that the global AI ed-tech market will reach $80 billion by the turn of the decade, representing an annual growth rate of over 20 percent from 2022 to 2032, as AI’s popularity grows in general.

Deborah Henderson, a data and cloud partner at the accounting firm KPMG, said in the report that she’s optimistic about how recent advances in AI technology could make for more personalized educational content moving forward.

“Students have different backgrounds, different ways of learning. Yet everyone is provided with the same experience and curriculum," she commented in a public statement to Rask AI. "Too much influence is placed on the average, and in the future I see AI being used to be able to tailor learning experiences to suit individual needs."

Others highlighted the need for improvements to AI tools to address its current limitations.

“To make this powerful AI sustainable and humanistic, we need to teach AI common sense, norms and values,” Yejin Choi, a computer science professor at the University of Washington, said in the report.