The new workforce development program is the result of a partnership between the Alabama State Department of Education and Be Pro Be Proud, a nonprofit that teaches kids about technical careers. The truck’s featured simulations focus on “high-paying and in-demand career areas” such as technology, education, health care, manufacturing, agriculture and construction, per the release.

“As Alabama’s job market continues to evolve, the need for skilled workers across the state has become more critical than ever,” Mackey said in a public statement. “This new initiative will meet students where they are, bridging the gap not only by connecting high school students with jobs, but by also allowing younger students to explore potential career pathways. We’re eager to see how this partnership will address workforce needs in Alabama and help students identify careers and interests that are vital in today’s in-demand job market.”
Program organizers said they hope the novel use of the semitruck, combined with the virtual and augmented reality job site simulations, will be a big draw for students, and the program’s ultimate goal is to boost Alabama’s “economic growth, technological advancement and long-term national competitiveness.”
The tour is part of a broader push in Alabama for K-12 workforce preparation and college readiness. Starting next year, students in the state must meet specific college- and career-readiness benchmarks in order to graduate from high school.