Fortunately for them, infinite amounts of combinations are something that computers are good at dealing with. So Mackmyra partnered with Microsoft to use its Azure cloud platform and AI cognitive services to develop a machine learning algorithm that could come up with the best of all those possible combinations.
According to Popular Mechanics, the AI was trained on data including Mackmyra’s legacy recipes, customer preferences and sales numbers. The result was a list of more than 70 million likely crowd-pleasing recipes. The distillery’s blenders then used this information to create the world’s first AI-generated whiskey. Called AI Whisky, it has notes of aniseed, ginger and white pepper, with a citrusy, spicy mouth followed by a dry finish.