Starting in 2019, food scientists at Mondelez have been using a machine learning tool to formulate recipes with specific characteristics like flavor, aroma and appearance. It also considers things like ingredients’ cost and environmental impact. The AI tool is also trained on the “essence” of what a product is, like Oreos versus Clif Bars, so that it doesn’t stray too far from the mold.
How are the makers of Oreo cookies using AI?
Answer: To develop tastier snacks.
Wikimedia Commons/Evan-Amos
Artificial intelligence has officially come for our cookies. Mondelez, the company behind many popular snacks including Oreo cookies, revealed that the company uses AI technology to think up new recipes.
Starting in 2019, food scientists at Mondelez have been using a machine learning tool to formulate recipes with specific characteristics like flavor, aroma and appearance. It also considers things like ingredients’ cost and environmental impact. The AI tool is also trained on the “essence” of what a product is, like Oreos versus Clif Bars, so that it doesn’t stray too far from the mold.
Workshopping new recipes with AI as opposed to old-fashioned human trial and error allows Mondelez to create new products much more quickly. New snacks are reaching production trials four to five times faster than they were before.
Starting in 2019, food scientists at Mondelez have been using a machine learning tool to formulate recipes with specific characteristics like flavor, aroma and appearance. It also considers things like ingredients’ cost and environmental impact. The AI tool is also trained on the “essence” of what a product is, like Oreos versus Clif Bars, so that it doesn’t stray too far from the mold.
