Spending on this year’s Cyber Monday eclipsed all others, with Americans spending a total of $13.3 billion. That’s 7.3 percent more than last year, according to Adobe, and over $100 million more than initial projections. That spending hit its peak in the evening hours between 8 p.m. and 10 p.m. when people were purchasing at a rate of $15.8 million a minute.
How much did consumers spend per minute on Cyber Monday?
Answer: $15.8 million during peak hours.
Americans do love their holiday shopping, especially when there are discounts. But where Black Friday once reigned supreme as our favorite shopping day of the year, a new day now sits on that throne — Cyber Monday.
Spending on this year’s Cyber Monday eclipsed all others, with Americans spending a total of $13.3 billion. That’s 7.3 percent more than last year, according to Adobe, and over $100 million more than initial projections. That spending hit its peak in the evening hours between 8 p.m. and 10 p.m. when people were purchasing at a rate of $15.8 million a minute.
Since this is 2024, generative AI (GenAI) had a part to play in all this spending. Adobe found that GenAI chatbots boosted traffic to retail sites by 1,950 percent this year. More than half of all purchases were made on mobile devices, at 57 percent, a 13.3 percent year-over-year increase. And during Cyber Week as a whole (the five days between Thanksgiving and Cyber Monday), Americans spent $41.1 billion online, a year-over-year increase of 8.2 percent.
Spending on this year’s Cyber Monday eclipsed all others, with Americans spending a total of $13.3 billion. That’s 7.3 percent more than last year, according to Adobe, and over $100 million more than initial projections. That spending hit its peak in the evening hours between 8 p.m. and 10 p.m. when people were purchasing at a rate of $15.8 million a minute.
