How much money would U.S. businesses lose if TikTok is banned?

TikTok is facing a potential countrywide ban in the U.S. starting next month, and it wants everyone to know just how bad it thinks that would be. The social media platform has 170 million users in the U.S., and losing them could be detrimental not only to TikTok but to U.S. businesses as well.

In an emergency motion filed Monday, TikTok requested a temporary injunction on the law that would see it banned in the U.S. The legislation requires ByteDance, the China-based owner of TikTok, to sell it by Jan. 19 or else it will be banned in the U.S. over security concerns. In its request for the injunction, TikTok stated that it estimates small businesses in the U.S. that use the platform would suffer more than $1 billion in revenue loss just in the first month of a ban.

The company also estimated that creators would lose almost $300 million in earnings. TikTok would lose a third or more of its global users, resulting in a loss of 29 percent of its advertising revenue. It would be a hefty blow that the company might not be able to recover from. If the lower court does not grant TikTok’s request for an injunction, it plans to appeal to the Supreme Court next.