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What 3-mile fare was enough to shock Uber’s CEO?

Answer: $51.69.

An Uber sticker on the back window of a black sedan.
If you want to complain about a high ride-hailing fare, here’s a good way to do it: tell the company’s CEO about it while you’re interviewing them at an event.

That’s what one journalist did when they were charged a whopping $51.69 for a 3-mile Uber ride to the company’s annual product event in New York. Wired reporter Steven Levy was interviewing Uber CEO Dara Khosrowshahi when he asked the executive about Uber’s recent price surges. He asked Khosrowshahi to guess how much his 2.95-mile trip had cost that day and the CEO responded “20 bucks.” When Levy told him the actual price, his response was “Oh my God. Wow.”

Levy then informed him that that price had been the better option, as the price had been $20 higher when he’d tried five minutes earlier. Khosrowshahi’s response to that was to blame it on a combination of surge pricing and inflation.
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