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What toy packaging accidentally sent users to an X-rated website?

Answer: Dolls for the new Wicked movie.

Closeup of the beginning of a URL in a web browser.
Shutterstock/Fascinadora
This is why it’s very important to double check your links. Mattel’s line of dolls for the new Wicked movie were found to have a misprint on the packaging that led to an X-rated website.

The dolls depict the main characters in the highly anticipated Wicked film, including Glinda (Ariana Grande) and Elphaba (Cynthia Erivo). However, the URL printed on the boxes was one that led to a site requiring visitors to be 18 years or older, wicked.com, instead of the official movie website, wickedmovie.com.

Mattel issued an apology on Sunday, advising parents that “the misprinted, incorrect website is not appropriate for children.” All official sales of the dolls have been paused, and those who already own one are being encouraged to throw out the box or mark up the URL so it is illegible. However, some have decided to try and capitalize on the moment, with resales popping up on sites like eBay advertising the dolls with the “URL misprint.”