More and more streaming services have been jumping on the live sports bandwagon as they look to boost their viewership and reach new audiences. Netflix’s latest addition? The next two FIFA Women’s World Cups.
In 2027 and 2031, the streamer will provide English and Spanish language broadcasts of the live event. Additionally, in the lead-up to the tournament Netflix will have additional content such as “exclusive documentary programming spotlighting the top players, their journeys, and the explosion of the sport around the globe.”
The deal, which FIFA has called “a landmark announcement for women’s football,” will be a big test for Netflix’s livestreaming capabilities. With 32 national teams competing, the tournament lasts for months. Most of Netflix’s live sports so far have been one-off events that have run into technical issues, so the streamer has a lot to iron out before 2027.
