Which major smartphone maker is going to let you rent its devices?

If you’ve ever wished you could try out a smartphone for a while before you commit to buying it, a new service coming to Samsung might just tickle your fancy. CEO and Vice Chairman Han Jong-hee said at CES 2025 that the company plans to launch a smartphone subscription service in the near future.

According to Jong-hee, the service will officially be announced at the Galaxy Unpacked event in about two weeks and is slated to launch in February. Further details are thin on the ground for now, although we do know the service will apply to both smartphones and tablets. Jong-hee reportedly said it will be called the “AI Subscription Club,” though Digital Trends notes that the “AI” part of that name is a mistranslation.

Samsung isn’t the first tech company to dip its toes into device subscriptions, but it’s probably hoping to have more success than those who have gone before. Apple was working on a hardware subscription service starting in 2022, but after software issues and regulatory concerns, the plan was scrapped last year. And in 2023 Google ended its Google Pixel Pass that offered a subscription service for Pixel phones.