The Metropolitan Museum of Art (Met) has turned to generative AI to make one of its exhibits more immersive. The museum’s latest fashion showcase includes a wedding dress from the 1930s, and visitors can chat with a virtual representation of someone who would have worn it at the time.
The Met and OpenAI collaborated to create Natalie Potter, a fictional woman from the 1930s. Visitors can interact with her through text messages via their smartphone, to learn more about the dress. By getting to ask questions and delve into a deeper conversation than what you would get from a museum placard, the Met hopes visitors can gain a deeper understanding and appreciation of what they’re seeing.
The “vision was to bring this exhibition to life through AI and making people participants, not just passive observers,” said OpenAI Chief Technology Officer Mira Murati. “The whole experience of going to a museum becomes more active and more custom to the thing that you are interested in.”
